"Soul" Cold-Pressed Juice
For this project, we were to create a company, design a logo and stylesheet for the company, design a product, and apply the package design to a 3D rendered container in Adobe Dimensions. My company's name is Soul. Soul is a health-oriented juice company and my product is cold-pressed juice in a bottle.
I wanted to keep my design simplistic and fun. I chose to make it look hand-drawn to give it a natural feel since that is what this juice is all about. I decided to make the ingredients of the juice the main focus of the design since most people are looking for the ingredients when choosing which one to buy. I put each ingredient in a script font with the first and last letters continuing on until the edge of the bottle. The ingredients in this bottle of juice are apples, beets, carrots, and lemons. The idea behind this design is that each flavor of juice will have the ingredients listed in such a manor.
For my logo, I kept "Soul" in all caps with a hand-drawn looking font. The "O" is in the shape of an abstract piece of fruit, which will be used as an icon for the company. I used an accent of green to give off the natural, health vibe
